An enormous plethora of quantitative estimates have been carried out with regard to new business development concepts. How to establish and run a successful enterprise should not be as limited in scope as countervailing viewpoints suggest. So why then is there always a problem? I don't think we should make any large claims about our progress in business until we have undergone the kind of scrutiny invigorating polemics so cheerfully provide. But we should also avoid analysis paralysis.