The worst kind of bias is the one of which you're not aware. There are many ways of overlooking and oversimplifying the attributive psychological dimensions and complexities that confront us when watching TV, but nevertheless, we need to be cognizant of the impact it's having on our thought activities. In the common news we watch nightly, for example, the underlying headline is always “if it bleeds, it leads.” What this simply does is appeal to the “fear factor” within all of us. If we're spooked by something, we NEED to watch, simply because our desire to avoid pain always trumps the desire to gain pleasure. If we NEED to watch something, advertising revenue then becomes more valuable . Free enterprise at its finest. But is this really what's best for us? Do we really need to be as shockingly afraid as we are about so many things? I think not. If our senses are continually pounded with negativity, disasters, and crimes, we'll have a tendency to think it's more common that it really is, even if they're only showing rare events. This of course has huge implications for those who regularly watch news outlets that embrace specific biases (as a marketing tool). The heuristic cognitive processes we imbue in overestimating probabilities that affect our decisions must be carefully safeguarded. Because we are emotional social creatures that respond to storytelling rather than analysts who process dry statistical information, we need to avoid an escalation in commitment to any way of thinking that has the potential to change us. As with everything, we only seem to place value on that which is difficult to obtain, and fleetingly disregard the rest. Maybe we should invest more emotional vigor focusing on that which is healthier to our overall social well-being. Just a thought.